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「IP」（ Intellectual Property）是近年內容產業最紅的關鍵字之一，如何打造IP、怎麼讓IP價值最大化，將是未來內容產業的焦點。將以《灌籃高手》等經典作品為例，介紹如何運用經典原創IP來進行跨界策展。
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分級: 普遍級
片長: 107 min
發音: 華語
發行: 2023-08
導演: 講師：趙政岷/時報出版公司董事長、李偉文醫師/金石堂閱讀大使、詹雅筑/金石堂圖書行銷部專員
片長: 100 min
導演: 講師：陳蕙慧/木馬文化社長、何宛芳/Readmoo讀墨電子書行銷總監
片長: 139 min
發行: 2023-05
導演: 講師：陳志銘
片長: 135 min
導演: 講師：曾元顯
片長: 88 min
導演: 陳君平/尖端媒體執行長、 黃蕾/聯合線上數位出版部原創中心總監
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